Norm is pretty sharp guy, no questions. His dad taught him the first lessons of business and despite the fact, that he went to college and came out as a lawyer, he built some great and big businesses.
In first chapter he mentions right away that his business failed by a bad decision – acquiring a business that wasn’t healthy.
From the first chapter we follow an example of a business started by his friends in technology. Salesperson that got fired and wanted to join his wife and her friend that were working together but barely surviving. Norm helped them to get the business off the ground and in almost every chapter showed an example what questions they asked and how he helped them through it.
Firstly they asked him whether the business would work – Norm crunched the numbers and found out that no way for 3 people. Wife’s friend would have to be let go and even then they’d barely survive.